MRM Excelerate
This work is meant to capture the essence of the theme of the show 'Excelerate' (merging speed with craft excellence) by harnessing the latest advancements in AI technology for images, graphics, sound and animation. Through this project, my purpose was to showcase the power of purposeful use of cutting-edge technology and inspire creatives to unlock and experiment with these tools for their own projects.
Step One: Create the hero. This is where you define the character’s persona and establish the core prompts that will shape their behavior and identity. Build a detailed animation board to train the AI, ensuring you can reliably call the character into your scenes through prompting.
Step Two: Build a detailed storyboard that captures character actions, script cues and scene progression. This becomes the blueprint for generating AI-driven motion and prompts.
Back in March 2024, when this was made, OpenAI had only just introduced its new Gen AI tools, and Runway was still the powerhouse for generating video clips. Today, with daily improvements and fierce competition across the AI landscape, designers are experiencing a golden age of innovation—new creative tools arriving at a stunning pace.
I aimed to demonstrate the breadth of AI technology for creative exploration by using WonderStudio, which replaces actors with AI-driven CGI characters. In partnership with Monogrid, we produced a compliant CGI robot model for WonderStudio, providing a versatile tool for content creation.
